You are thinking that it is time my business started utilizing the power of sms marketing. That's a good thought! To help you in implementing an effective and efficient sms marketing strategy for your business, here below we give you some practical steps and advice.
Choose an SMS Marketing Platform.
Organize your SMS contacts.
Send some test messages to you.
Identify things your customers like
Create an incentive to build up your list
Start sending your sms campaigns.
Below we give you more details for the 6 steps above.
Without a platform to send, you cannot start anything, right? Some people would advice to first start analyzing what to send, when to send it, how to send it. Strictly speaking this is correct. However, many small businesses simply do not have the time or the resources to do so. So, better you get into the dance immediately. You can start by opening a free account in our sms platform to try it out now.
See what mobile numbers of existing customers you already have. Add them all in an excel document. First column to be the mobile number. Second column to be the name of the client. Separate your contacts into specific lists. One approach to go about this is to have the following Groups: All Clients, Greek Clients, English-Foreign clients. Or, another approach if you have stores in multiple cities: Limassol Clients, Nicosia Clients, etc. Or, in even more detail: Limassol Greek Clients, Limassol English Clients, Nicosia Greek Clients, Nicosia English Clients. Once you organize your contacts, you need to import them in the SMS Marketing Platform.
Once your contacts are in the sms platform, before you start sending your sms campaigns, create a Test Group. In this group, add your number and the mobile number of at least 2 people of your own (your employees or friends). Then, try out the sms platform by sending a campaign to the Test Group. This way you will immediately get a good feeling of how things work. You can also consult our SMS Platform Video Tutorials that show you how to do everything with our sms platform.
Next, sit and think what your customers have been asking or are usually asking from you. Think of what was bringing a response from your previous offline campaigns that you have been doing as a business in the past. Do your customers respond to your new products or new collections? Do they respond when you give them vouchers? When you start a promotion? During the discount periods? Maybe for your case, the sms marketing strategy would be simply to send notifications, confirmations or reminders to your customers. The answers to these questions will be the base of what you will sending to in your sms marketing campaigns.
Next up, is to start implementing a method on how to increase your sms contacts list. Your aim is to keep increasing your sms contacts. The more contacts you are sending to, the more business you will generate. We have an article that gives you some ideas on how to do this: 5 strategies to build your SMS contact list.
You are ready to go. Compose your first sms campaign message and hit the button. Remember to always have in mind certain rules and guidelines. Please also read 5 things your business needs to avoid in SMS Marketing.